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The Aerocast
management team brings together seasoned high-tech and broadband
executives. The team hails from industry leaders including Motorola,
PG&E, On Command, CBS Marketwatch and Wind River Systems.
Michael Coffin, Chairman
and CEO
Dario Santana, President
Marc Tayer, Co-Founder
& Senior VP Business Development
Marc Kauffman, Senior
VP of Engineering
Peter Coppola, VP
Product Management
Mike Bailey, VP Programming
Mike Kropf, VP Strategic
Partners, Broadband Operators
John Mason, VP Network
Operations
Michael Coffin is a 20-year veteran of the
technology and energy industries. He comes to Aerocast from Wavo
Corporation, a leader in the real time Internet delivery of syndicated
content with major content partners including Reuters and Dow Jones.
At Wavo, where Coffin served as CEO, he was instrumental in driving
the company's strategic direction and reorganizing the business
in preparation for its subsequent acquisition. Prior to Wavo, Coffin
was CEO of Equipp.com, the first b2b hub for industrial machines
and equipment. Coffin has also served as corporate VP of PG&E, managing
all global operations for the national energy service group. Before
PG&E, Coffin was Chairman & CEO of Yamas Control group, a demand-side
energy management company. Coffin completed the Tuck Executive Program
at Dartmouth College in New Hampshire, and received his MBA in finance
& BS in marketing from Golden Gate University in San Francisco.
Before joining Aerocast in June 2000, Dario
Santana was the Vice President and General Manager of Advanced Network
Systems, at the time one of five business units making up Motorola's
Broadband Communications Sector (formerly, General Instrument Corporation).
This business unit provides end-to-end system solutions, which enable
premium programming, event pay-per-view, and enhanced TV applications
including Internet access. From January 1998 to December of 1999,
Santana was the Vice President of Investor Relations for General
Instrument reporting to the Chief Financial Officer. Prior to his
IR role, Santana was the Vice President of Marketing for Advanced
Network Systems. Santana joined General Instrument in July 1992
as wireless product manager and has been involved in pay television
since 1987. Santana holds an engineering degree from Purdue University
and a master's in business administration from the Harvard Business
School.
Marc Tayer co-founded Aerocast while at
General Instrument (GI) and Motorola Broadband where he was employed
for 15 years, most recently as Vice President, Business Development
and New Markets for Motorola's Satellite & Broadcast Network Systems
(SBNS) business unit. Prior to that, he was Vice President, Global
Marketing at GI SBNS. In 1996, Tayer received an Emmy Award from
the National Academy of Television Arts & Sciences for his pioneering
role in helping to create the DigiCipher television system. Beginning
in 1989, Tayer was core team leader and product manager for the
DigiCipher project, which became the world's first multi-channel
digital television compression system. In 1992, his focus shifted
toward marketing, business development and licensing of GI's DigiCipher
II/MPEG-2 digital system which is used by numerous programmers and
network operators throughout the world. Tayer was GI's committee
member to the MPEG-2 committee from 1990-1993, and in 1994 he was
named Chairman of the MPEG-2 Licensors' Working Group for Intellectual
Property Rights, leading to the formation of MPEG-LA. Tayer received
his MBA from The Wharton School at University of Pennsylvania and
his BA in economics from Williams College in Massachusetts.
Marc Kauffman brings to Aerocast over 20
years of experience designing systems and products for the broadband
communication and cable television industry. Prior to joining Aerocast,
Kauffman was Vice President of Engineering for the IP Network Systems
business unit of Motorola's Broadband Communication Sector. He was
directly responsible for development of the SURFboard cable modem
system, as well as the IP telephony, home networking and network
operation system product lines. Kauffman has held other positions
with General Instrument including the Senior Director of Digital
Network Engineering, leading the development of several generations
of advanced interactive video systems. Kauffman has been awarded
six patents and has five additional patents pending approval in
the field of broadband communications. Kauffman holds a BS in electrical
engineering from Drexel University and an MBA from Temple University.
Peter Coppola joined Aerocast with over
20 years of product development and marketing experience. At Aerocast,
his responsibilities include providing leadership and direction
for all Aerocast product and service offerings. He is instrumental
in developing the architecture and product roadmap of Aerocast's
secure broadband streaming solution. Prior to joining Aerocast,
Coppola was director of product marketing for the Networking Business
Unit of real-time software industry leader Wind River Systems. Previously
he was vice president of marketing for Routerware, an embedded networking
software supplier acquired by Wind River. Coppola was director of
product marketing at NetManage, the industry leader in TCP/IP connectivity
applications, leading the Core Products division. He came to NetManage
via the acquisition of AGE Logic where he served as director of
engineering, as well as vice president of engineering at Pacer Software,
which was acquired by AGE Logic. He began his career in the computer
industry at Prime Computer and Stratus Computer where he held marketing
and engineering positions.
Prior to Aerocast, Mike Bailey served as
Vice President of Worldwide Programming for Liberty Media's On Command
Corporation, one of the world's largest video on demand companies.
Responsible for all of the company's revenue generating product
lines, Bailey's duties included licensing deals with all of the
major movie studios and cable programmers. In addition to leading
the company's marketing, advertising, and promotional efforts, he
had responsibility for all new product development including Internet
programs and initiatives. Prior to that, Bailey was Vice President
and General Manger of LearnStar, a satellite-based distance learning
company. He started his career in the interactive entertainment
and technology fields where he held several positions with NTN Communications
including Director of Sales. He is a board member of several privately
held companies. Bailey holds a degree in Telecommunications and
Film from San Diego State University and an MBA from the University
of San Diego.
Mike Kropf has over fifteen years of experience
in strategic partnership management, business development, sales,
marketing and program management. Mike comes to Aerocast from General
Instrument and Motorola Broadband where he was director of business
development for the IP Network Systems business unit of Motorola's
Broadband Communication Sector. He was directly responsible for
helping to establish General Instrument (Motorola) as the leading
supplier of DOCSIS cable modems. Kropf was also involved in the
IP Telephony, Home Networking and Network Operation System product
lines at Motorola. Kropf began his career in the industry with TV/Com,
a pioneer supplier to the Digital Video Broadcast (DVB) standards
based market. Mike was General Manager of TV/Com's cable and satellite
modem product lines, which were world-leading solutions for variable
bit rate transmission of digital video signals. Kropf earned a BS
with honors in electrical engineering from Michigan Technological
University.
John Mason has been
involved with Internet-related ventures for the past five years,
beginning with his employment at Andersen Consulting in 1996 where
he worked in a unit focused on building new enterprises. After leaving
Anderson Consulting in 1998, Mason joined a Minneapolis-based Internet
startup called BigCharts, a comprehensive and easy-to-use investment
research Web site. With a focus on operations, Mason
built out the company's Web site from a single data center to multiple
geographically redundant co-locations.
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